Use Matrix Questions to present multiple sub-questions (rows) with the same set of answer options (columns). Add to screeners and surveys, or add to question templates and study templates for repeat use of common matrix questions.
Benefits & Use Cases
Matrix Questions help you standardize input across related topics or concepts:
Easily gather structured responses for agreement, importance, frequency, or satisfaction at scale.
Use Likert-style scale options with multiple statements or prompts.
Clean, compact screeners and surveys, even with many related items.
Great for benchmarking and comparative feedback in research studies.
Create reusable Matrix Question Templates, or add to Study Templates, setting as workspace-wide or team-specific templates for easy screener building.
How It Works
Add a Matrix Question type to a screener or survey.
Save time by adding to Question Templates or Study Templates.
Create multiple rows (sub-questions or prompts).
Define a single set of columns (answer options) shown as radio buttons.
Use a pre-filled column set, or create your own custom set.
Optionally add property mapping for each row.
Add Matrix Questions
Open your Study and navigate to the Screener or Survey section.
Select + Add Question and select Matrix type.
Add the main Question Prompt (e.g. “How much do you agree with the following statements?”) and optionally mark as a required question or add a description.
Optional: Mark questions as Required, or add a Description to provide additional instructions or use rich text, such as adding images, gifs, and formatted text.
In the Options tab, set the Rows and Columns.
Enter the Rows (individual statements or prompts).
Enter the statement/prompt for each row.
Select + Add new column or + Add multiple new columns, and use the trash icon to remove unwanted rows.
Enter the Columns
Select the Columns tab.
Optionally save time by selecting Prepopulate columns to use preset options like Ease of Use, Satisfaction, or Product Market fit.
Select + Add new column or + Add multiple new columns, and use the trash icon to remove unwanted rows.
In the Property Mapping tab, optionally map responses to Rally properties.
Select or create a single- or multi-select property to map responses per row.
View the preview to see how it will appear to participants.
Optionally save as a question template for future reuse of common Qs.
Participant Responses
Participants can select one column per row (radio buttons only).
Matrix question responses are grouped under the same question header and exported in row order.
Setting up a new matrix question in a screener
Previewing matrix question setup in screener builder