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Enable Incentives on a Study
Enable Incentives on a Study

Increase response rates by offering a reward for participation.

Sophie avatar
Written by Sophie
Updated yesterday

To send incentives to participants, enable Incentives on the Study.

  • When first building a new Study

  • By editing an existing or ongoing Study

Note: This article covers incentives for in-house recruitment studies only.

Conducting research with external panel recruitment? Learn more about Rally's full integration with Respondent in our collection on external panel recruitment in Rally.


Enable Study Incentives

  1. Navigate the Plan stage of the Study builder.

  2. Select the toggle to enable Incentives.

  3. Type of incentive: Cash or Gift Card (via Tremendous) is selected by default and also includes charity options.

    • Charity Donations (via Tremendous) can be selected if all participants in the study aren't able to accept incentives due to company policies or other rules. This option is restricted to charity options only.

  4. Amount: Enter the default incentive value offered.

    • This value can be used as a personalization token to populate email templates, allowing you to easily include the offered incentive amount in study invitations.

    • You can edit the actual amount sent when sending incentives as needed.

  5. Budget: Select the Budget to be used for these incentives.

  6. Depending on user permissions, you can Add Funds to the selected Budget here, or wait to add funds before sending incentives later.


Charity Donations Only Incentives

Send Charity Donations only incentives to participants that aren't able to accept [cash] incentives due to company policies or other rules. This option is limited to charity redemption options only.


Learn more about using Rally Incentives

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